Category Archives: Search

Search Engine Importance Confirmed by New Shopper Behaviour Report.

A new study by ComScore about the buying habits of computer and consumer electronics shoppers shows the importance of search to the customer journey. The shopper behaviour report was sponsored by Searchandise Commerce and iProspect. More than 1,000 shoppers were … Continue reading

Posted in News, Research, Search | Tagged , , , , , , | Leave a comment

Apple Search Engine? I would

Some speculation in recent weeks that Apple is set to have it’s own search engine. It’s logical and Apple would be well motivated – all of those iPhone search queries and resultant ad revenue going to Google must stick in … Continue reading

Posted in Search | Leave a comment

Search Tools Market – Scoping Exercise

I mentioned in a previous post we asked an MBA student at the London Business School scope out market sizes in the SEO and search tools market. Sanjeev Sharma did an excellent job for us and I’ve decided to publish … Continue reading

Posted in Google, InfluenceFinder, SEO, Search | Leave a comment

Is PR the next SEO or SEO the next PR?

I’ve been asking this question since 2007 when it was apparant that social marketing was going to have an effect on the SEO industry. It wasn’t clear at the time whether it would but it sparked a change in the … Continue reading

Posted in InfluenceFinder, PR, SEO, Search | 1 Comment