Author Archives: Matt

Apple Search Engine? I would

Posted on April 30, 2010 by Matt

Some speculation in recent weeks that Apple is set to have it’s own search engine. It’s logical and Apple would be well motivated – all of those iPhone search queries and resultant ad revenue going to Google must stick in … Continue reading →

Posted in Search | Leave a comment

Is PR the next SEO or SEO the next PR?

Posted on February 16, 2010 by Matt

I’ve been asking this question since 2007 when it was apparant that social marketing was going to have an effect on the SEO industry. It wasn’t clear at the time whether it would but it sparked a change in the … Continue reading →

Posted in InfluenceFinder, PR, SEO, Search | 1 Comment

How content uncovers opportunities

Posted on February 8, 2010 by Matt

As a follow on from my last post I said that I would add some detail to the axis of relevance and opportunity. By looking at the content of a page (not just links) allows us to identify a whole … Continue reading →

Posted in Google, InfluenceFinder | Leave a comment