So after an extraordinary (and long) journey we soft launch InfluenceFinder at SMX tomorrow.
The beta users were reporting extraordinary gains in productivity – Mydeco said 8 x productivity gains in link building and we felt it was reliable enough for a limited release.
In order to highlight what we describe as the next generation of link building tools we embarked upon a project with eConsultancy. The project objective was to identify the most influential and relevant sites that were linking into eConsultancy.
So we broke it down into two parts. Firstly identify who had the biggest webmap. The was a a three horse race between Google, Majestic and SEOMoz. The idea was that InfluenceFinder would recrawl the biggest map and apply science to working out the best quality inlinking sites.
As we wouldn’t be allowed to re-crawl Google’s map we were left with a two horse race – which Majestic won by a long way.
In re-crawling the Majestic map for inlinks of Econsultancy we used decision trees and content signals to identify influential bloggers. From the 8,000 or inlinking domains we gound 2,700 blogs of which 200+ were considered influential and relevant.
The productivity gains were huge – no way would you have been able to pick out bloggers from a simple link map.
The lesson is simple – if you want to get actionable useful lists then you need more than a link map – you need science.
Come and get a demo!!