We’ve had search agencies and we know how much money is earned or lost in the link building engine room.
Here’s a frightening set of numbers that every link building and PR agency should be aware of, focus on, and benchmark against.
Picture this…
An experienced SEO’s on $50,000 salaries will spend 20% of their time discovering link partners and engaging them. Let’s call this ‘productive time’.
The rest of their time will be spent talking to clients, reporting, defining strategies, making coffee etc.
If the 80% of their productive time is spend on partner discovery and screening and 20% actually having conversations with prospective or active partners, our research shows a typical person may discover 40 new prospects per week and have 10 serious conversations.
Out of those conversations 2 will result in a high quality link partnership being formed.
The cost of each of those partnerships is just over $100.
Now imagine…
You reverse the amount of time you spend on discovery and having conversations. So 80% of you time is now spent having conversations with potential partners. You can do this because it now takes a ¼ of the time it did to build a great list of prospects.
Then imagine…
You don’t have a 20% success rate in turning a conversation to an active link partnership. Instead you have an 80% success rate. This is possible because of InfluenceFinders unique domain insights.
The cost of each partnership falls to under $7.
InfluenceFinder creates efficiency improvements like these.