As a follow on from my last post I said that I would add some detail to the axis of relevance and opportunity.
By looking at the content of a page (not just links) allows us to identify a whole basket of factors that determines whether a page/domain is an opportunity for a conversation or is going to be a waste of time. Here are some examples.
Blogs – by examining certain aspects of a page makeup we can detect a blog as opposed to a normal web page. For instance, if we see the word “wordpress” in the HTML we know it’s a blog. We have in fact built a sophisticated algorithm that allows us to detect blogs with a high degree of accuracy.
Freshness – I’ve seen so many pages than generate excitement with search engineers because they look great link targets. Only to discover that they are ancient and not good link targets because the conversation opportunity has passed. InfluenceFinder can discover how fresh a page is as soon as we crawl it in order to ensure the conversation opportunity it not missed.
Contact Info – this is so critical – you can find the best partnering pages in the world but it’s a wasted opportunity if there are no contact details. InfluenceFinder helps you find contacts by scanning for them and interfacing with the Jigsaw contact database.
More later!